If your business is already reasonably successful, you might be asking yourself, “Do I need a website? What is the point if I have gotten this far without one?”
The answer is that every business (not just academic writing ones) can greatly benefit from having a professional web presence, even if it’s already plenty profitable. Provided you wish to grow your business as an academic writer and expand your client base, you need a professional website. It is as simple as that.
Wondering why? This article will discuss reasons why having even a simple website can be beneficial for your academic writing business.
Showcase Your Brand
Your academic writing website provides the perfect platform for expressing the identity and personality of your brand. You get to clearly establish who you are as well as what you stand for, which increases the chances of students purchasing from you.
But that is not all. Unlike social media or print, a website is super flexible and dynamic. You can create an alluring experience for your visitors with captivating messaging, pictures, navigation, videos, and more.
Credibility
Another reason to have a website for your writing business is to enhance your credibility. Anyone can create a page on Facebook, Instagram, and other social media platforms; it is typically free and can be achieved within minutes. This low entrance barrier makes a social media page lose a lot of credibility. Consumers have no idea who runs the account, where they are, or whether everything is fake.
A business website, on the other hand, takes a significant amount of money and effort to create and manage. It makes you look relatively serious about what you do, encouraging potential customers to seek your services. This is because clients are more likely to trust a business with a website than a social media page.
It Offers Social Proof That Your Business Actually Exists
Without a website, how are people supposed to know that your business is real? How will they know that you have worked with other individuals seeking academic assistance? How will they see reviews from satisfied clients?
If you don’t have a personal website, in a way, you may not really be in business. Why is that? Because customers expect businesses to have a site where they can discover what you do, your prices, read reviews from people who have used your services, and get social proof that you’re a reliable business. You’re telling potential clients working with you might be risky when you don’t have a website.
Control the Narrative
While it’s certainly challenging to control what others say about you and your business, you can shape how potential clients perceive your brand. Do this by creating your own story on your website. Today, maintaining control over the narrative people tell about your services is more crucial than ever. This is because people learn about your services in various ways, and if you are not careful, a lot of misleading information may circulate.
A professional site is undoubtedly the most effective tool for helping your brand communicate its message, vision, and mission, compared to print advertisements or direct mail brochures. You get to tell your story how you want to, and anyone visiting your website can see all the up-to-date information about your business.
Compete With Other Academic Writers
Did you know that a website gives you a fair opportunity to compete with the goliaths of your industry? An optimized site can rank high on Google, putting you on the same level as other academic writing giants –even if they have more resources and clients than you. This levels the playing field, helping you thrive as a writer in today’s competitive landscape.
So, if you wish to remain competitive, investing in a website is not just beneficial – it’s a necessity.
Provide Valuable Resources
An academic writing website also serves as a hub for posting valuable resources. You can create blog posts, guides, and tutorials on topics related to academic writing, research techniques, and more. By doing this, you are not only helping your audience, but also establishing yourself as a reliable writer in the field, leading to increased organic traffic, which can convert into paying customers.
Boost Sources of Income
Moreover, having a website can open up multiple revenue streams. In addition to providing writing services, you can monetize your site through several ways. For example, you can create and sell some e-books, online courses, and other things. Affiliate marketing and sponsored content can also make you more money.
Building a Professional Website is Cheaper and Easier than You Think
Many academic writers refuse to create their own sites as they believe it’s very expensive and challenging to do so. However, this isn’t true. With the advancements in technology and the availability of specialized tools like WordPress, it’s currently simpler and cheaper to create a fully functional and aesthetically pleasing website. One of the most convenient and cost-effective ways to get started is by using an academic writing WordPress template.
Academic writing WordPress templates will have your site up and running within minutes. All you need to do is buy a template from a reputable provider, install it, and customize it to fit your content and branding. With just $49.90, you can get an academic writing template with a user-friendly and functional interface.
Examples of popular WordPress academic writing templates:
Bottom Line
Hopefully, by now, you have seen why you still need a website for your academic writing business, even if you were already doing pretty good without it. So the question is no longer “Do I need a website?” but “Can I afford to not have one in these modern times?” And the short answer is no! You need a professional website if you want to thrive and continue to stay afloat long-term.
Your competitors are online, and your prospects are looking for their services. Without a strategy to intervene, they will connect with each other and leave you in the dust.
